Alacer Corp. was founded in 1972 with a focus on vitamin C, complemented by minerals and B vitamins. This vitamin C focus led the company to collaborate in its early days with global vitamin C experts, including extensive consultation with Nobel laureate and vitamin C advocate Linus Pauling.

In 1978, Alacer introduced the Emergen-C® effervescent powdered drink mix as the “champagne of nutritional drinks.” The good tasting, fizzy drink mix featured 1,000 mg of vitamin C, B vitamins and electrolytes, which became Alacer’s signature formulation. The novel delivery system for vitamins and nutrients soon had a loyal following who found Emergen-C to be the fast, fun way to support their health and energy.

More recently, Alacer has grown the Emergen-C brand by branching out from its natural retailer roots with expansion to drugstores, supermarkets, mass merchandisers and club stores.

Today Alacer sells 10 flavors of the original Emergen-C formulation, five flavors of a complete Multi-Vitamin line in formulas for kids and adults, and four flavors of Emergen-C specialty formulations, which address support for joint, bone and heart health. The latest addition to the Emergen-C line is Emergen-C Planet™, a dragon fruit flavored fizzy vitamin drink mix that for every box sold, donates 10¢ to Whole Planet Foundation.

The Alacer Group is a hands-on organization that provides full-service solutions in financial services, software and technology, and health care. The Alacer Group has the ability to identify, develop, and implement solutions to enigmatic problems. With a focus on clients and delivery, The Alacer Group can help you quantify opportunities, develop solutions, and deliver results.

The name Alacer means velocity, a term that encompasses both speed and progress. The Alacer Group team of experts delivers complex initiatives, such as end-to-end process design, mergers and acquisitions, and human capital optimization; additionally, the Alacer Group supports targeted changes that occur in smaller organizations. The Alacer Group offers a proprietary approach to increase business performance.